Expert Marketing.
On Demand.
Pharma-Focused.

At SB Marketing, we transform strategy into action ensuring compliance and seamless execution.

From strategic planning and launch readiness to tactical execution and compliance management, we offer flexible, contract solutions tailored to your needs. 

We work directly with your team – no intermediaries – no commission fees.

SERVICES

We Partner with Your Team for Smooth Implementation

If your team is under pressure from heavy workloads, tight deadlines, or resource gaps due to recruitment delays, maternity leave, or unexpected absences, we provide timely, effective interim marketing support. 

From strategic planning and launch readiness to tactical execution and compliance management, we offer flexible solutions tailored to your needs. 

SERVICES

ABOUT US

Strategy & Marketing Management Consultancy Limited (SB Marketing) provides interim marketing solutions tailored specifically to the pharmaceutical industry. Backed by over 25 years of senior-level marketing leadership, we have partnered with many of the world’s top pharmaceutical companies — including Pfizer, Eli Lilly, Boehringer Ingelheim, Novartis, Sanofi, Novo Nordisk, AbbVie, SOBI, Shire, Ipsen, and Recordati — to help drive their commercial success.

Our expertise spans the full pharmaceutical marketing spectrum, covering blockbuster products, hospital specialist medicines, and rare disease therapies across local, regional, and global markets. As senior marketing leaders, we bring in-depth knowledge of both primary and secondary care across a wide range of therapeutic areas.

SERVICES

Brand Strategy and Operational Planning

Marketing Strategy
Brand planning
Product launch strategy
Launch readiness strategy

Multi-Channel
Marketing

Message development
Campaign development/localisation
Omni-channel marketing
Meetings in a Box
Peer-to-Peer education
Agency briefing

KOL
Engagement

HCP training the trainer events
Congress planning
Conference planning and organisation

Compliance Management

Job bag management
Job bag review and approval

Logistical
Support

Logistical support for marketing activities
Logistical support for HCP training events, medical advisory boards
Proof reading and compliance management

Do you have excessive workloads with tight deadlines or staffing gaps?

Discover how we can help!

Contact Us

PROJECTS

Developed account segmentation & differentiation strategies to drive new patient acquisition.
Pfizer
Pfizer
Created and delivered an extensive slide library to support peer-to-peer educational initiatives.
Novartis
Novartis
Collaborated on the creation and launch of global digital platforms designed to increase HCP engagement and education on botulinum toxin.
IPSEN
IPSEN
Led strategic planning and execution of Jardiance Alliance launch conference, managing a £1M budget to boost collaboration and sales.
Lilly
Lilly
Led launch readiness programmes and action plan roll-out with designated cross functional teams to successfully launch Maviret® and deliver operational excellence.
Abbvie
Abbvie
Transformed global marketing plans into actionable templates, streamlining execution and ensuring strategic clarity for launch success.
Sanofi
Sanofi
Oversaw pre-vetting compliance processes with the MHRA to secure regulatory approvals.
Novo Nordisk
Novo Nordisk
Co-ordinated and managed the job bag and compliance process during a launch phase, ensuring smooth execution, regulatory compliance, and on-time delivery of key digital marketing assets.
SOBI
SOBI
Worked as a contractor during a high-demand period, supporting multi-million-pound integrated marketing campaigns tailored for primary, secondary, and payer audiences.
Novo Nordisk
Novo Nordisk
Developed a high-impact brand strategy that led to a successful launch, securing a government tender.
Abbvie
Abbvie
Led the development and implementation of the global brand strategy and business plan for Qarziba, ensuring alignment with overarching corporate objectives.
Recordati
Recordati
Led the planning and execution of brand and operational strategies.
Takeda
Takeda
Streamlined job bag approvals during a critical launch to ensure compliance, prompt reviews, and on-time delivery of key marketing assets.
Bausch & Lomb
Bausch & Lomb
Created targeted campaign materials aligned with key patient segments for maximised impact.
Pfizer
Pfizer
Designed and implement competitive response strategies to effectively differentiate Victoza from Byetta.
Novo Nordisk
Novo Nordisk
Acted as the designated nominated signatory, upholding compliance standards and maintaining ethical integrity across all marketing efforts.
Novartis
Novartis
Managed the execution of international medical education events across various Dysport indications.
IPSEN
IPSEN
Led Trajenta’s marketing strategy, establishing it as a DPP-4 inhibitor leader, while developing sales materials and ensuring consistent messaging across the Alliance.
Boehringer-Ingleheim
Boehringer-Ingleheim
Directed launch readiness initiatives plans to ensure seamless market entry.
Novo-Nordisk
Novo-Nordisk
Delivered strategic and operational support for congress preparations, ensuring impactful brand presence and effective stakeholder engagement.
Recordati
Recordati
Led strategic brand planning workshops to sharpen brand positioning
Novo Nordisk
Novo Nordisk

DISCOVER HOW WE CAN HELP YOU!

CONTACT